Nick Panayotopoulos |
Kellogg's Corn Flakes, PJ's Smoothies, Diet Rite, Nerds
Where have Corn Flakes been hiding for the past decade?
The answer to this question would exist on a new Kellogg's Cornflakes microsite concept, Flakes Return. The teaser ads you see here, are designed to encourage a young audience to use Google search and stumble upon the new site on their own accord.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
Where have Corn Flakes been hiding for the past decade?
The answer to this question would exist on a new Kellogg's Cornflakes microsite concept, Flakes Return. The teaser ads you see here, are designed to encourage a young audience to use Google search and stumble upon the new site on their own accord.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
Where have Corn Flakes been hiding for the past decade?
The answer to this question would exist on a new Kellogg's Cornflakes microsite concept, Flakes Return. The teaser ads you see here, are designed to encourage a young audience to use Google search and stumble upon the new site on their own accord.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
Sponsored and natural search copy for Kellogg's Cornflakes microsite concept, Flakes Return.
[AD Alicia Benz; AD Kaz Teshima; CW Nick P]
Poster ads created for PJ's Smoothies, a smoothie beverage (allegedly) popular with university students and party animals in the UK. After long nights and weekend benders, this group is looking for the cheapest/most convenient way to put something healthy in their body.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
Poster ads created for PJ's Smoothies, a smoothie beverage (allegedly) popular with university students and party animals in the UK. After long nights and weekend benders, this group is looking for the cheapest/most convenient way to put something healthy in their body.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
Poster ads created for PJ's Smoothies, a smoothie beverage (allegedly) popular with university students and party animals in the UK. After long nights and weekend benders, this group is looking for the cheapest/most convenient way to put something healthy in their body.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
With 0 calories, 0 sugar, 0 sodium and 0 caffeine, Diet Rite is the original diet soda.
But, to appeal to a younger audience who has little or no knowledge of the Diet Rite brand, and have already pledged allegiance to bigger brands like Coca-Cola and Pepsi, we needed to deliver the message just right. So we created a concept that embraces Dite Rite's complete fakeness through a kitschy spokesmodel.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
With 0 calories, 0 sugar, 0 sodium and 0 caffeine, Diet Rite is the original diet soda.
But, to appeal to a younger audience who has little or no knowledge of the Diet Rite brand, and have already pledged allegiance to bigger brands like Coca-Cola and Pepsi, we needed to deliver the message just right. So we created a concept that embraces Dite Rite's complete fakeness through a kitschy spokesmodel.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
With 0 calories, 0 sugar, 0 sodium and 0 caffeine, Diet Rite is the original diet soda.
But, to appeal to a younger audience who has little or no knowledge of the Diet Rite brand, and have already pledged allegiance to bigger brands like Coca-Cola and Pepsi, we needed to deliver the message just right. So we created a concept that embraces Dite Rite's complete fakeness through a kitschy spokesmodel.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
To revive interest in Nerds candy, and introduce the brand to a new generation of grade schoolers, these ads focus on the benefit of having two contrasting flavors by playing on the duality of the analytical and creative sides of the human brain.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]
To revive interest in Nerds candy, and introduce the brand to a new generation of grade schoolers, these ads focus on the benefit of having two contrasting flavors by playing on the duality of the analytical and creative sides of the human brain.
[AD Alicia Benz; AD Kaz Teshima; CW Nick Panayotopoulos]